Video is a great way to engage with people and it does not have to complicated, expensive, or time-consuming. Here are some ways you could use video in your community council’s work:
- With the permission from those attending, you could film the community council monthly meetings, either in part or in full, and publish the videos. This allows the public who were unable to attend the meeting to see what was discussed. Likewise, you could create a summary video to accompany the minutes you publish, which could make the information more interesting.
- Show the community the work that your community council is involved in by filming at community events, even interview event attendees. You might already be doing something similar by taking photos at events and publishing them to your community council’s website or social media pages. Posting videos can often hold people’s attention for longer than posts with just text and images.
- Film short interviews of community councillors talking about why they joined the community council and what their role is. This could help to encourage others to get involved in your community council and can show that you are welcoming and transparent.
- Sometimes funders will ask for a video to accompany a funding application. If you already have experience making basic videos you will feel more comfortable about getting your message across through this format, which will then be beneficial to your application.
Filming can be done on just about any smartphone or tablet, although camera quality does vary between models. To help you start creating your videos, we have put together a list of basic tips and, once you feel comfortable with the basics of filming, we have shared some ideas for making your videos even better.
Bonnyrigg and Lasswade Community Council also share their tips for using video to engage with the community.
Don’t be afraid to try things out and make mistakes; you will find ways that work for you.
If you use this guide to create your own videos, we would love to see them. Tweet us them at @ScottishCCs.