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Video is a great way to engage with people and it does not have to complicated, expensive, or time-consuming. Here are some ways you could use video in your community council’s work:
Filming can be done on just about any smartphone or tablet, although camera quality does vary between models. To help you start creating your videos, we have put together a list of basic tips and, once you feel comfortable with the basics of filming, we have shared some ideas for making your videos even better.
We’ve asked Bonnyrigg and Lasswade Community Council to share their tips for using video to engage with the community.
Another example is Blantyre Community Council, who have also been using video to great effect and posted short videos to social media sites Facebook and Twitter. Have a look at some of the films they made to introduce themselves online, about their heritage, and on how to stay safe in the community.
There are lots of ways to use video, so don’t be afraid to try things out and make mistakes; you will find ways that work for you.
If you use this guide to create your own videos, we would love to see them. Tweet us them at @ScottishCCs.
Bonnyrigg and Lasswade Community Council, in Midlothian, creates videos to share on Facebook. It has used videos to recruit new members, share planning consultation information, and to show the chairman's annual summary at a community council meeting.
It has found that more people engage with video than they do with posts that are just texts or just images.
To see more about Bonnyrigg and Lasswade Community Council and its use of video, go to https://en-gb.facebook.com/BonnyriggAndLasswadeCommunityCouncil/